Final Products
Film Distribution
A film distributor is responsible for the marketing of a film. The distribution company is usually different from the production company. distribution deals are an important part of financing a film.
The distributor may set the release date of a film and the method by which a film is to be exhibited or made available for viewing; for example, directly to the public either theatrically or for home viewing (DVD, video on demand, download, television programs through broadcast syndication). A distributor may do this directly, if the distributor owns the theatres or film distribution networks, or through theatrical exhibitors and other sub-distributors. A limited distributor may deal only with particular products, such as DVDs or Blu-ray, or may act in a particular country or market. The primary distributor will often receive credit in the film's credits, one sheet or other marketing material.
There are many ways in which a film can be advertised, such as trailers, posters, billboards, radio ads. The type of advertising used for the film will also depend on who the target audience is, it is important to advertise where the target audience will see it, this is why audience research is so important.
It is important for a film to have an unified identity carried through all the advertising as that way it makes the film easily recognisable, if all the advertising for the film has a similar design then people will immediately recognise it and know where it is from. This will also offer a small clue as to the narrative of the film, all the advertising has to signify the genre of the film and give and idea about what the film is about.
Poster
When designing my poster I took inspiration from quite a lot of other horror film posters. Lots of posters for horror films have similar layouts, they mainly have the title towards the bottom of the page and all the other important writing underneath. I knew before making my poster I wanted mine to be played out that way, I also thought that using that layout wouldn't take anything away from the image on the poster.
We decided to make our trailer a 15, which is the certificate I put on the poster. We made it a 15 because our trailer does include hints of violence, especially towards the middle and end. We also chose a 15 as when we were looking at other trailers the ones that were most similar to ours were all 15s. We also thought 15 suited the film, and gave enough warning as to what was included.
Magazine Cover
Before making my magazine cover I looked at a lot of other magazine covers, horror and other genre types. One thing I noticed was the layout, like with the posters, they all have a similar layout. I wanted to keep my magazine cover traditional so I followed the layout of the other magazines very closely.
I made sure the main image is in the centre of the page, framed by all the writing on the page.
A lot of the magazines I looked at used a lot of colours but I knew when I was designing mine I only wanted to use a few main colours, so I chose red, black,white and grey.
Having a film be on the cover of a magazine is very valuable for a film, it can bring in even more of an audience, not just the target audience. Being on the cover of a magazine will help the film reach a wider audience as it means more people are likely to see to and be interested enough to watch the film.
My magazine cover relates to the poster and trailer as they all use similar colours, they are all advertising the same thing. When designing the cover I kept in mind my poster and trailer as I knew it was important for advertising that they all looked similar.
Magazine and Poster
When making both my magazine and poster I made sure that you could tell they were both advertising the both product. They are specifically linked by the colour scheme, they both only use four colours- red, grey, white and black. They also have very similar images on them, they images used are both taken in the same location using the same person.
Trailer
There are elements of both my magazine cover and poster in the trailer, for example, colours, the theme, lighting, and text. I wanted to make sure they all had things in common to create the unified identity need with a film and the advertising of a film. However, I think the film poster has a lot more similar elements with the trailer than the magazine cover does. This is because i specifically related the poster to the trailer whereas when making the magazine cover I made that more like other covers rather than specifically for the film trailer.
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